Amanda French
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Amanda French is the Founder and Creative Director of Elements Interior Design Inc. She has over 20 plus years of considerable experience and education in construction and design. Her experience includes working for design firms, notable homebuilders, and developers. She is also the co-founder of Genuine Design & Contracting Inc.
Amanda’s passion for architecture and design is lifelong. She studied interior design and found a special talent for material & finish specification. After, she pursued a career that engaged her creativity and allow her to continue her quest for knowledge. In these roles, Amanda worked in several different capacities with design firms, notable homebuilders, and developers. She was an essential part of leading creative design development. Amanda worked on numerous residential and commercial projects of differing scale and depth of involvement from project management to design lead. She strived to create functional, beautiful, and creative spaces for her clients while ensuring the project runs smoothly.
As an innovative interior designer, Amanda offers a balance of creativity and knowledge along with focused project management to ensure smooth delivery of every aspect of the design process. She finds creative inspiration in travel, experiences, history, and current events. Amanda attributes her success to her diverse experience and is a dedicated advocate of lifelong learning. She ensures that she is kept adept in leading design innovations by attending industry conferences, workshops, and continuing education. Currently, she is pursuing a degree (part-time) in Architecture. Amanda also enjoys speaking on the panel for design studies at the University of Alberta.
Amanda’s ambition and entrepreneurial spirit led her to become the Founder and Creative Director of her own interior design company, Elements Interior Design Inc. A design company that specializes in material and finish specifications.
Joel French
Joel French is a co-founder of Genuine Design & Contracting Inc. He has well over 20 years of experience in design and construction that includes owning his own successful company and working in the Alberta Film Industry.
Joel is known for his good character, friendly, and professional disposition. His work ethic is second to none and is attributed to years of dedication in the field. As a creative person, his natural talent and design abilities attracted the attention of a prominent academy-nominated set decorator. He worked exclusively with her on her team on several large critically acclaimed movie sets along with some of the biggest names in the industry. Joel’s hard work and dedication paid off. He quickly rose in the ranks and soon became a lead hand, instrumental in guiding his team in the design and implementation of set decorating, construction, and set design.
The experience of working in the film industry gave him a unique perspective on design like no other and challenged him in ways that give him inspiration and knowledge in what he does today. Joel followed his passion and worked for several designers in different capacities from Project Manager to Operations Manager, later he accepted the role of site supervisor of a large commercial high rise project. After working in the industry for years, Joel ventured out own and co-founded Genuine Design & Contracting Inc. Interior design is his passion, he often delves into his creativity by having an active role as a Designer with Elements.
Joel strongly believes that exceptional results come from excellent customer service, superior quality in design, workmanship, and materials. His unique experience and knowledge are evident in the creativity and inspiration behind his design work.